Not A Bike Shop

Naming, branding & website for architectural practice

Naming, brand strategy & digital development for architectural practice radically questionning the boundaries of taste and zeitgeist.

Not A Bike Shop is a architecture practice based in Belgium creating stunning spaces. They assemble architecture and design in unexpected combinations, being catalysts for transformation with poetry and a dash of well placed humor. The team approached us to help them position their efforts with a bold brand strategy.

the name was designed by evidence. Located in a premises that was previously a bicycle shop, the team was constantly disturbed by customers who usually came in for their bicycle repairs. Annoyed by the situation, the team stuck a large sticker on the windows with the words “Not A Bike Shop”. This evidence seemed close to their attitude, while preserving an original meaning to this new name.

The team’s website required an experience that represents the practice’s conceptual approach. We crafted a journey that created a continual path of discovery for users without sacrificing the opportunity to facilitate key messages.

We meticulously designed a navigation framework that accommodates the visual-heavy nature of architectural content, ensuring that even the most intricate galleries and project showcases are easily accessible. This attention to detail in user interface (UI) and user experience (UX) design transforms the digital journey, making it not only functional but also aesthetically pleasing. Our approach leverages advanced techniques in responsive design, ensuring that the platform performs impeccably across all devices, from desktops to smartphones.

Aiming for an international audience, the digital experience transcends geographical and technological barriers. The smooth digital platform not only enhances accessibility but also elevates the architectural office on a global scale. By providing an elegant, frictionless navigation experience where sophistication meets functionality, Not A Bike Shop can capture and retain the attention of a diverse and discerning audience.

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