![](https://www.coast-agency.com/imagecache/small/1692008159-clabots-web-coast-25bc.jpg)
Clabots
Rebranding for Tools Experts
Clabots is a century old retail institution selling tools and construction solutions since 1910. With a purpose to step into the next generations of retail stores, they asked Coast to review their positioning and identity, translating a new vision of innovation and modernity.
![](https://www.coast-agency.com/imagecache/medium/1692008510-clabots-web-coast18b.jpg)
The family-owned Belgian retail business Clabots is a B2B shop of technical experts with a wealth of knowledge and expertise that has a great value for small to big construction actors. The core of the rebrand : a new logotype and design guidelines.
![](https://www.coast-agency.com/imagecache/original/1692008545-clabots-web-coast21.gif)
![](https://www.coast-agency.com/imagecache/medium/1692008611-clabots-web-coast23.jpg)
![](https://www.coast-agency.com/imagecache/medium/1692009023-clabots-web-coast28.jpg)
We have developed for them a visual identity close to the aesthetics of tools, metal and infrastructure on which their products are used. The logotype imprints its silhouette on the tools widespread in the sector.
![](https://www.coast-agency.com/imagecache/medium/1692008840-clabots-web-coast30.jpg)
The design guidelines : a set of transversal rules to apply.