Indian rooted drink design and packaging
Oye Yaar is an Indian Rooted Tumeric drink. Healthy and non-alcoholic, a great alternative for cocktail mixes. In Hindi, the word ‘yaar’ has two meanings : “friend” and “lover”. An identity with indian roots.
Inspired by the Hindi alphabet, the Oye yaar logo design is an ode to a vibrant contemporary culture with traditional roots.