Branding & Interior for anti-aging concept store
Sector — Retail + Hospitality + Sport
Okinaha was founded in 2011 by Jean Rousseau, a former pharmacist for more than 35 years, and was the first holistic store for anti-aging in Belgium, bringing value to a business in high progression. Coast created the name, branding and architecture story for this store located in Waterloo, Belgium.
Architecture, in partnership with the architecture office AsBuilt is an interpretation of the codes of well-being in combination with those applied in the health sector.
The forest area symbolizes nature and longevity.
The graphic identity completes a brand signature symbolizing well-being and health. Combined with the different elements of the brand such as the brochure of the 7 anti-aging secrets, Okinaha is positioned as a benchmark in the discipline.