Rebranding of the European union of the electricity industry
Eurelectric is a sector association that represents the common interests of the electricity industry at the European level. It covers all major issues affecting the sector, from generation and markets to distribution networks and customer issues. Its identity needed a refresh, we helped them to transform.
The new brand needed to express the values of electricity within the new energy challenges of the twenty first century : a higher demand & a greener energy available for all. The logotype expresses the dynamics behind electricity : we provide electricity for all and for a greener future.
The new graphic chart is straightforward : with a color combination signature of the electric blue & electric green, the system use a single typeface and informatics with clear purpose and layout. To be bold and dynamic.