Industrya
Naming, Branding & Digital for Investment fund & Incubator
Industrya is a new and hybrid actor in the industrial sector. Both investment fund and incubator, its mission is to nurture future evolution in the sector, playing a role of a start up and scaled up nest. Coast has created for them their name, brand attitude and digital experience.
First, we found a name
To become a reference in the industrial sector, the name needed to look, sound and feel innovative and referencial at the same time. The word "industry" came as an evidence. In essence, the importance of creating an industrial name that balances sector relevance with originality cannot be overstated. It is a strategic imperative that transcends linguistic semantics, emerging as a cornerstone of brand identity and differentiation in an increasingly competitive landscape. Through astute conceptualization and meticulous execution, such a name becomes a timeless asset, shaping perceptions and forging lasting connections with stakeholders across the industrial spectrum.
Industrya with is solid structure inside a panel of highly qualified partners is at the core of the industry change taking place at the moment. We wanted to create a logotype that defined its platform : at the intersection of industry and ideas.
A platform logotype
Symbolising the creativity behind industry innovation, the Y logotype is assembled like a platform
A new tech visual universe
Related to industry innovation and inspired by works of incubators, the image world of Industrya is about positive results, impact on people and the environment. Crafting a visual universe within an industrial incubator forecasting future tech trends, is paramount. It serves as a visual manifesto, articulating the brand's essence through evocative imagery. Referential images, strategically deployed as backgrounds for information, serve not merely as aesthetic embellishments, but as contextual anchors, grounding abstract concepts in tangible visual narratives. Thus, they transcend mere decoration, becoming conduits for conveying the brand's narrative, values, and aspirations with sophistication and depth.
Icons have been designed to reflect the different sectors and themes industrya is prioritising. Working as a synthesis of concepts, those icons were custom designed and have a direct design link to the brand iconic logotype.
Design codes are relevant to the industrial audience and targeted to innovative start-ups in the 4.0 industry sector. The creation of those visual codes assumes paramount significance as it encapsulates the very essence of a brand's DNA. These codes distill complex concepts and intricate start-ups functionalities into visually digestible information. In a landscape teeming with complex technologies and jargon, a clear and simple visual universe emerges as a guiding beacon, illuminating the path towards comprehension and resonance.
The communication tools include brochures, website and collaterals designed to be clear
The identity flow runs on all communication elements. With a detailled approach and result oriented graphics, the overall look and feel is contemporary.
The website synthesized the brand. We worked on this hand in hand with the Industrya management team to develop a tool for start ups, scale ups and investors.
The creation of the website as an expressive information platform for start-ups entering the incubator demanded a meticulous fusion of design prowess and strategic information architecture. One of the feature of the website is the pitch template and online form : the Start-ups navigate a document imbued with a clear tone of voice, ensuring their projects seamlessly integrate into the platform's website.