Proximus

Between 2007 and 2014, Coast was the major Branding agency for Belgacom, Proximus and Telindus. Helping them achieving their strategy (which resulted in 2013 in the merge activities under one single brand Proximus) we have created their convergent design strategy & guidelines, new naming strategy and a diversity of communication offers.

Typeface design, development and implementation

Global design tools, from packaging to guidelines