The Beaux-Arts Center For Fine Arts also known as the Bozar brand is a mecca of culture in Brussels. A multidisciplinary space designed to bring together a wide range of artistic events : be it music, fine arts , theater, dance, literature, film or architecture.
In 2015, Coast has been asked to rebrand Bozar, immersing the brand into a new centralized communication vision where cross-disciplinarity plays a huge role.
We worked on the brand values and devised a "cultural brand" approach by creating a logotype translating art forms from a new perspective. Also our vision was to strengthen the signature while using the brand as a central focus point for Art & Culture in Brussels. All communication touch points were reviewed (from identity to signage) and will be implemented from may 2016.
> visit Bozar.be here