With the anti-aging US market generating about $50 billion of revenue each year,  we faced the challenge to create Okinaha, the first anti-aging concept store and brand in Europe, bringing value to a business in high progression.

Brand wellness
Our first step for creating this new brand, was to develop a concept based on the vision of longevity, and purity, with a strong influence of Okinawa, the japanese island where individuals live longer than anywhere in the world. As all of our creative output where inspired by luxurious purity and oriental simplicity, allowing the customer to relax while shopping for health. The whole concept includes all brand elements such as the “rising sun” logotype, all narrative elements such as the “anti-aging secrets” information brochure,  the concept store interior and a new range of efficient nutriments to be launched via micro-shops in airports and hotel lounges.