UPSIDE

Upside is a unique Belgian premium concept store, conveniently located in the middle of the rich region of Maastricht/Liège/Köln, on the borders of the Netherlands, Belgium and Germany. Opened in Spring 2013, Upside is a mega concept store with more than 4500 sq, driving a clientele to a one stop shopping location — a location where people will be able to shop, eat, drink, and relax all at the same place.

For this, Coast has developed all branding aspects of the brand : from creating the backdrop concept of New York streets, to developing its name, logotype, packaging, signage and all communication items. Under one strong identity system, the global feel of the brand is fresh for all of their application and can be adapted to a large scope of subjects.

UPSIDE

Positive Multibrand Megastore