The PBA, known as The Palais des Beaux Arts de Charleroi, was found in 1957 and remains an active cultural center in the southern part of Belgium. With more than 100.000 spectators each year, and 90 different shows (Opera, comtemporary dance, circus, young public and music), the entity needed to change.
From Palais des beaux arts to PBA
The change came from the fact the former organisation "Palais des beaux arts - Eden" had split. We took this opportunity to simplify the naming to PBA, and its global identity system to a more straightforward visibility.