In Belgium, Deutsche Bank is a leader when it comes to traditional banks to challenge and defend the interests of savers and investors. Deutsche bank Belgium mission is about client protection and leadership. In terms of savings deposits, the bank is ranked 6th largest commercial bank in Belgium. In 2009, Deutsche Bank appointed Coast to Strengthen its branding approach, when many other banks were using similar approach to banking communication.
Among branding and positionning projects, we have translated Deutsche Bank guidelines designed by 2br for the belgian market in 2010. A new positionning exercice was also developped at Coast in 2015 with the "Growth" communication concept.