Surrender are clubbing parties organised by Darko, a belgian resident DJ with an international network of artists playing high quality techno sounds. For their identity they asked Coast to develop an identity system that will translate their value : surrender to music. More than just a communication campaign, Coast has designed a system based on the values of youth fashion attitudes, mixing trans-genres and brands, constructing from the online experience with an ongoing website feed of videos and images. This image summarizes the first Surrender Night: the way to surrender.