Ever since its launch in 2010, Eastpak Artist Studio has inspired a breath-taking array of originality and artistic creativity. Offering some of the world’s most talented and creative minds a special-edition “blank” Padded Pak’r® backpack and with it, a “blank canvas” for expressing their own personal vision.Redecorated, reconstructed, reinvented and reinterpreted, the 12 Eastpak Artist Studio artists have once again transformed Eastpak’s most iconic backpack into 12 unique works of art. To raise much needed funds for the charity organization Designers against Aids

This year, Coast has created the unique press communication box inluding a set of cards presenting this year's bunch of collaborators. But unlike other years, we devised not to add a special gift to the press release but a donation card of the value of 10 euros so that journalists and editors can directly participate and donate.