Belgacom group is the Belgian telecommunications leader providing employment for over more than 17,000 people.
Our global approach
Our collaboration with the Belgacom group started in 2007, through the years, we worked hand in hand to transform a complex brand architecture into a simplified system translating convergence between Belgacom brands. We created a visual identity that tells a story appearing on every Belgacom Group product. Steps to convergence consists in the alignement of logotypes to create the sense of family, the creation of a communal graphic system, and the creation of a custom-made typeface, the Belgacom Font. Since september 2014, the group commercial activities exist under the Proximus brand.