We were approached by a private investor wanting to implement a brand new chain of “hotels that make the difference”. Blanc Kara and its “Art de Vivre à la Française” was born, aiming to create a nest on the international market. A nest of tranquility and art, a nest for international travellers, culture freaks and art lovers.
Niche hospitality Design
We’ve been working on this project on many levels, including brand pillars to total design output, creating a global experience. We took part in the development of specific communication ideas : among them, the creation of an original soundtrack by French band Nouvelle vague to be sold in specific concept stores worldwide (Colette Paris-Pream Tokyo - 10corsocomo Milano) or the development of an original magazine. The first Blanc Kara opened in Autunm/Winter 2013 in South Beach, Miami Florida.
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