Icon Magazine x Coast

Shazia Chaudhry, art director of International design magazine ICON asked Coast to take part in their popular 1 page feature called Rethink where they ask graphic designers to redesign something they think needs updating, has been designed badly or has a problem that needs solving. Agencies involved so far have included Bibliotheque who redesigned the UK passport, Build who redesigned the cigarette packet, Proud who rebranded the seaside town of Rhyl and KK Outlet who rebranded the Scouts. At Coast, we choose to redesign something we use everyday : The Euro banknotes. We believe there is a better solution than the current design : a signal for change, creativity and forward thinking. Have a close look to our proposition here.

> Icon Magazine Rethink The Euro Banknote