Celebrating the world’s very best design for branding and campaigns, the awards were judged in the context of the market sector for which they were created. The judges – co-chaired by independent design writer and consultant Lynda Relph-Knight and Computer Arts Editor Nick Carson – reviewed each sector across two streams – Branding Programmes andBranded Campaigns.
Powered by Future’s market-leading creative and design brands – Computer Arts and Creative Bloq – the Brand Impact Awards were hosted by award-winning comedian and XFM DJ Josh Widdicombe, at the London Film Museum on march 6th 2014.
We are one of the two big winners of the evening as we scooped Best of Show – Branding Programmes for our identity work for Smets Department store and Best retail branding for the same project
As the judges say about our identity work : "A piece of branding that stands miles above the rest of its market sector. Lots of departments store have great logos or eye catching campaigns. They may have stylish interiors, but this project brings everything together in a beautifully drawned up identity solution. Stylish but most importantly concistent accross a dizzying variety of applications"> Smets Premium Fashion Store identity